Privacy Policy

Welcome to East Coast Wings. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website eastcoast-food.click, place orders, interact with our services, or otherwise engage with us. Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please discontinue use of our website and services immediately.

This Privacy Policy applies to all personal information processed by East Coast Wings in connection with our food ordering platform, digital communications, loyalty programs, and any other services we offer through our website or related digital channels. By accessing or using our website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

1. Who We Are

East Coast Wings is a food service business operating in the United States. Our mission is to deliver quality food experiences to our customers while maintaining the highest standards of data privacy and security.

For all privacy-related inquiries, requests, or complaints, please use the contact details provided in Section 15 of this policy.

2. Applicable Law and Regulatory Framework

East Coast Wings operates in compliance with applicable United States federal and state privacy laws, including but not limited to:

• The California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) — applicable to California residents and enforced by the California Privacy Protection Agency (CPPA).
• The Federal Trade Commission (FTC) Act — which prohibits unfair or deceptive acts or practices in commerce, including those related to data privacy and security.
• The Children's Online Privacy Protection Act (COPPA) — which restricts the collection of personal information from children under the age of 13.
• The CAN-SPAM Act — governing commercial email communications.
• Other applicable state and federal privacy regulations as they evolve.

If you are a resident of California, you have specific rights under the CCPA/CPRA, which are described in detail in Section 11 of this Privacy Policy.

3. Information We Collect

We collect information in several ways — directly from you when you provide it to us, automatically when you use our website, and from third-party sources. The categories of personal information we collect are described below.

3.1 Personal Information You Provide Directly

When you use our website, place an order, create an account, or contact us, you may provide us with the following personal information:

• Identifiers: Full name, username or alias, date of birth (for age verification), email address, postal address, phone number.
• Order and Transaction Information: Food items ordered, order history, delivery address, billing address, payment method details (note: full payment card numbers are processed by PCI-compliant third-party processors and are not stored by us).
• Account Information: Password (stored in encrypted format), account preferences, saved addresses, loyalty points balance.
• Communications: Messages sent to our customer support team, feedback submissions, survey responses, and reviews.
• Marketing Preferences: Whether you have opted in or out of promotional communications, communication channel preferences.

3.2 Information We Collect Automatically

When you access or use our website, we automatically collect certain technical and usage information, including:

• Device Information: IP address, device type (desktop, mobile, tablet), operating system and version, browser type and version, unique device identifiers.
• Usage Data: Pages visited on our website, time and date of your visit, time spent on each page, links clicked, search queries entered on our platform, referring URLs and exit pages.
• Location Data: General geolocation data derived from your IP address. If you grant permission, we may collect more precise location data to facilitate delivery services or show you relevant content.
• Cookies and Tracking Technologies: Data collected through cookies, web beacons, pixel tags, local storage objects, and similar tracking technologies. See Section 9 for more details.
• Log Data: Server logs including your IP address, browser type, operating system, pages viewed, and actions taken on the website.

3.3 Information From Third Parties

We may receive information about you from third-party sources, including:

• Social Media Platforms: If you choose to log in to our services using a social media account (such as Facebook or Google), we may receive basic profile information such as your name and email address from that platform.
• Delivery Partners: Information related to order fulfillment from third-party delivery service providers.
• Analytics Providers: Aggregated and anonymized data about website usage from analytics services.
• Payment Processors: Confirmation of payment status and related transaction identifiers.
• Publicly Available Sources: Information from publicly available databases or directories to verify identity or supplement our records.

4. How We Use Your Information

East Coast Wings uses the personal information we collect for the following purposes. Where required by law, we only process your information where we have a lawful basis to do so.

4.1 Providing and Improving Our Services

• Processing and fulfilling your food orders, including coordinating delivery or pickup.
• Managing your user account and maintaining your order history.
• Facilitating payment processing through secure third-party processors.
• Sending transactional notifications such as order confirmations, delivery updates, and receipts.
• Providing customer support and responding to your inquiries or complaints.
• Improving and personalizing your experience on our website and services.

4.2 Analytics and Performance Monitoring

• Analyzing website usage data to understand how users interact with our platform.
• Monitoring the performance of our website, identifying and fixing bugs or technical issues.
• Conducting internal research and development to enhance our menu, ordering system, and customer experience.
• Generating aggregated, anonymized statistical reports about website traffic and user behavior.

4.3 Marketing and Communications

• Sending promotional emails, special offers, and information about new menu items — only where you have provided consent or as otherwise permitted by law.
• Delivering targeted advertising on our website and on third-party platforms based on your browsing behavior and preferences.
• Conducting surveys, contests, or sweepstakes you choose to participate in.
• Personalizing marketing communications based on your order history and preferences.

4.4 Legal Compliance and Safety

• Complying with applicable federal and state laws, regulations, and legal obligations.
• Detecting, investigating, and preventing fraudulent transactions, unauthorized access, and other illegal activities.
• Enforcing our Terms of Service and other legal agreements.
• Protecting the rights, property, and safety of East Coast Wings, our customers, and the public.
• Responding to lawful requests from government authorities, courts, or law enforcement agencies.

5. Sharing Your Information With Third Parties

We do not sell, rent, or trade your personal information for monetary compensation. However, we may share your information with trusted third parties in the following circumstances:

5.1 Service Providers and Business Partners

We engage third-party vendors and service providers who perform functions on our behalf. These parties have access to your personal information only to the extent necessary to perform their services and are contractually obligated to maintain the confidentiality and security of your data. Such service providers include:

• Payment Processors: Entities that securely process credit card and payment transactions (e.g., Stripe, Square, or similar PCI-DSS compliant processors).
• Delivery and Logistics Partners: Third-party delivery services that fulfill your food orders.
• Cloud Hosting and IT Infrastructure Providers: Companies that provide server hosting, database management, and related IT services.
• Email and SMS Communication Platforms: Services used to send transactional and marketing messages.
• Analytics Providers: Companies such as Google Analytics that help us understand website usage patterns.
• Customer Support Tools: Platforms used to manage customer inquiries and support tickets.

5.2 Legal and Regulatory Disclosures

We may disclose your personal information if required to do so by law, or if we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, court order, subpoena, or government request.
• Enforce our Terms of Service or other legal agreements.
• Protect and defend the rights or property of East Coast Wings.
• Prevent or investigate possible wrongdoing in connection with our services.
• Protect the personal safety of users of our services or the public.

5.3 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, asset sale, or similar transaction, your personal information may be transferred as part of the business assets involved. We will notify you via email and/or a prominent notice on our website of any such change in ownership or use of your personal information, and you will be given the opportunity to exercise your rights with respect to such information.

5.4 Aggregated and Anonymized Data

We may share aggregated or de-identified information — which cannot reasonably be used to identify you — with third parties for marketing, research, advertising, and analytical purposes.

6. Data Security

East Coast Wings is committed to protecting your personal information through the implementation of reasonable and appropriate technical, administrative, and physical security measures. Our security practices include:

• Encryption: We use Secure Sockets Layer (SSL) / Transport Layer Security (TLS) encryption to protect data transmitted between your browser and our servers.
• Secure Password Storage: User passwords are stored using industry-standard hashing algorithms and are never stored in plain text.
• Access Controls: Access to personal data is restricted to authorized personnel who have a legitimate business need to access it. All employees with data access undergo privacy and security training.
• PCI Compliance: Payment card information is handled exclusively by PCI-DSS compliant payment processors. We do not store full credit card numbers on our systems.
• Regular Security Assessments: We periodically review and update our security practices to address new threats and vulnerabilities.
• Data Minimization: We collect only the minimum amount of personal data necessary to fulfill the purposes outlined in this policy.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. Our general retention guidelines are as follows:

When personal information is no longer required, we will securely delete, destroy, or anonymize it in accordance with our data retention and disposal procedures.

8. Children's Privacy

East Coast Wings does not knowingly collect, use, or disclose personal information from individuals under the age of 18. Our website is not designed for or directed toward children. By using our services, you represent and warrant that you are at least 18 years of age.

We comply with the Children's Online Privacy Protection Act (COPPA), which prohibits the collection of personal information from children under 13 without verifiable parental consent. If we discover or are notified that we have inadvertently collected personal information from a child under 13, we will take immediate steps to delete that information from our systems.

If you are a parent or legal guardian and you believe your child under the age of 18 has provided us with personal information, please contact us immediately at [email protected] so that we can take appropriate action.

9. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and support our marketing efforts. A cookie is a small text file stored on your device when you visit a website.

9.1 Types of Cookies We Use

• Strictly Necessary Cookies: These cookies are essential for the operation of our website and cannot be switched off. They allow you to navigate our site, add items to your cart, and complete purchases.
• Performance and Analytics Cookies: These cookies collect information about how visitors use our website, such as which pages are visited most often. This helps us improve website performance and user experience.
• Functionality Cookies: These cookies allow our website to remember your preferences (such as your saved delivery address or preferred language) to provide a more personalized experience.
• Targeting and Advertising Cookies: These cookies are used to deliver advertisements relevant to you and your interests. They may also limit the number of times you see an advertisement and help us measure the effectiveness of our marketing campaigns.

9.2 Managing Your Cookie Preferences

You have the right to accept or reject cookies (except strictly necessary cookies). You can manage your cookie preferences through:

• Our cookie consent banner displayed when you first visit our website.
• Your browser settings — most browsers allow you to refuse or delete cookies. Please refer to your browser's help documentation for instructions.
• Third-party opt-out tools such as the Network Advertising Initiative (NAI) opt-out page or the Digital Advertising Alliance's (DAA) opt-out tool.

Please note that disabling certain cookies may affect the functionality of our website and your ability to use some of our services. For a comprehensive description of the cookies we use, their purposes, and their durations, please refer to our full Cookie Policy available on our website.

10. International Data Transfers

East Coast Wings is based in the United States and primarily processes and stores personal data within the United States. If you are accessing our services from outside the United States, please be aware that your information will be transferred to, stored in, and processed in the United States, where data protection laws may differ from those in your country of residence.

By using our website and providing your personal information to us, you consent to the transfer, processing, and storage of your information in the United States. We take all reasonable steps to ensure that any international transfers of your personal data are carried out in compliance with applicable laws and that adequate safeguards are in place to protect your information.

If you have questions about how your data is handled in the context of international transfers, please contact us at [email protected].

11. Your Privacy Rights

Depending on your state of residence and applicable law, you may have certain rights regarding your personal information. We are committed to honoring these rights and making it easy for you to exercise them.

11.1 General Rights (All Users)

• Right to Access: You have the right to request a copy of the personal information we hold about you.
• Right to Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
• Right to Deletion: You have the right to request that we delete your personal information, subject to certain exceptions (e.g., legal obligations or legitimate business purposes).
• Right to Opt-Out of Marketing: You may opt out of receiving promotional communications from us at any time by clicking the "unsubscribe" link in any marketing email, or by contacting us directly.
• Right to Data Portability: You may request a copy of your personal data in a structured, commonly used, and machine-readable format.

11.2 California Residents — CCPA/CPRA Rights

If you are a California resident, you have the following additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to Know: You have the right to know what categories of personal information we collect, the purposes for which it is used, and the categories of third parties with whom it is shared.
• Right to Delete: You have the right to request the deletion of personal information we have collected from you, subject to certain legal exceptions.
• Right to Correct: You have the right to request correction of inaccurate personal information.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising. While East Coast Wings does not sell personal information for monetary compensation, certain sharing of data with advertising partners may constitute a "sale" or "share" under the CCPA/CPRA. To opt out, please use the "Do Not Sell or Share My Personal Information" link available on our website.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit the use of sensitive personal information (as defined by the CPRA) to that which is necessary to perform our services.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge you a different price, or provide you with a lesser quality of service because you exercised your privacy rights.

To submit a CCPA/CPRA request, please contact us using the details in Section 15 below. We will verify your identity before processing your request and will respond within 45 days, with the possibility of a 45-day extension when reasonably necessary.

11.3 Exercising Your Rights

To exercise any of the rights listed above, you may:

• Send an email to [email protected] with the subject line "Privacy Rights Request."
• Log into your account on eastcoast-food.click and use the privacy settings or account management tools to access, update, or delete your information.

We may need to verify your identity before processing your request. This may involve asking you to confirm information we already have on file. We will not require you to create an account solely to submit a request.

12. Third-Party Links and Services

Our website may contain links to third-party websites, applications, and services that are not owned or controlled by East Coast Wings. We have no control over, and assume no responsibility for, the privacy practices or content of these third-party properties. We strongly encourage you to review the privacy policies of any third-party sites you visit.

Our website may also include social media sharing buttons or plugins that allow you to connect with social networks. Your use of these features may result in information being collected or shared by those social media platforms, subject to their own privacy policies.

13. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. At this time, there is no universally accepted standard for how websites should respond to DNT signals, and our website does not currently alter its behavior in response to DNT browser signals.

However, you can manage tracking preferences through our cookie consent tool and browser settings as described in Section 9 of this policy. We will continue to monitor developments related to DNT standards and update our practices accordingly.

14. Changes to This Privacy Policy

East Coast Wings reserves the right to update or modify this Privacy Policy at any time. We will notify you of any material changes by:

• Posting the updated Privacy Policy on our website with a new "Last Updated" date at the top of the page.
• Sending an email notification to registered users when changes are significant.
• Displaying a prominent notice on our website for a period following any material changes.

Your continued use of our website and services after any changes to this Privacy Policy become effective constitutes your acceptance of the updated policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact our privacy team. We are committed to addressing your privacy inquiries promptly and thoroughly.

We aim to respond to all privacy-related inquiries and requests within 30 days of receipt. For verified consumer rights requests under the CCPA/CPRA, we will respond within 45 days, with a possible extension of an additional 45 days when reasonably necessary, and we will inform you of any such extension within the initial 45-day period.

16. How to File a Complaint With a Data Protection Authority

If you believe that East Coast Wings has not adequately addressed your privacy concerns, or if you believe your rights under applicable law have been violated, you have the right to file a complaint with a relevant regulatory authority.

16.1 Federal Trade Commission (FTC)

The Federal Trade Commission (FTC) enforces federal consumer protection laws, including those related to privacy and data security. You may file a complaint with the FTC through the following channels:

• Online: www.ftc.gov/complaint
• Phone: 1-877-FTC-HELP (1-877-382-4357)
• Mail: Federal Trade Commission, 600 Pennsylvania Avenue NW, Washington, DC 20580

16.2 California Privacy Protection Agency (CPPA)

California residents who believe their rights under the CCPA/CPRA have been violated may file a complaint with the California Privacy Protection Agency (CPPA):

• Online: cppa.ca.gov
• Email: [email protected]

16.3 State Attorneys General

Many states have their own consumer protection and privacy enforcement offices. You may also file a complaint with your state's Attorney General office. Links to state Attorney General websites are available through the National Association of Attorneys General at www.naag.org.